Swechha is a movement - a consensus among people about the nature of society, its problems and possible ways to work towards a positive change. It was launched in the year 2000 as the 'We for Yamuna' campaign. Since then, we have evolved into a full-fledged youth organization engaged in the issues of environment and social development, using creative and innovative tools for awareness, communication, training and advocacy. Since its inception Swechha has worked closely with more than 72 organisations nationally and globally.